In retail location analysis, marketing research and spatial planning, the market areas of stores and/or locations are a frequent subject. Market area analyses consist of empirical observations and modeling via theoretical and/or econometric models such as the Huff Model or the Multiplicative Competitive Interaction Model. The authors’ package MCI implements the steps of market area analysis into R with a focus on fitting the models and data preparation and processing.
MCI, SpatialPosition, ggmap, osmar, osrm, car, spgwr
Spatial, WebTechnologies, Econometrics, Finance, Multivariate, SocialSciences
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For attribution, please cite this work as
Wieland, "The R Journal: Market Area Analysis for Retail and Service Locations with MCI", The R Journal, 2017
BibTeX citation
@article{RJ-2017-020,
author = {Wieland, Thomas},
title = {The R Journal: Market Area Analysis for Retail and Service Locations with MCI},
journal = {The R Journal},
year = {2017},
note = {https://doi.org/10.32614/RJ-2017-020},
doi = {10.32614/RJ-2017-020},
volume = {9},
issue = {1},
issn = {2073-4859},
pages = {298-323}
}